XUNA Pulse | 50 First-Touch SMS Openers by Industry

Think about the last time you ignored an email but quickly opened a text message. You’re not alone. Research shows that SMS open rates hover around 98 percent, compared to just 20 percent for email. That kind of attention makes texting one of the most powerful ways to connect with prospects and customers. But crafting the first message can feel like walking a tightrope. Too casual, and you risk being dismissed. Too stiff, and you sound like a robot. The key is relevance. Let’s look at 50 industry-specific SMS openers you can adapt to your outreach.

Healthcare: Building Trust Early

When health is involved, people expect empathy and professionalism. Your first text should reassure them while making it easy to take the next step.

Sample Openers:

“Hi [Name], this is Dr. Lee’s office. Just confirming your appointment on [Date]. Reply Y to confirm.”
“Welcome to [Clinic Name], [Name]. You can text us here anytime with questions about your care.”
“Hi [Name], we’re offering a free wellness check for new patients this month. Would you like to schedule?”
“This is [Practice Name]. We’ve reserved a spot for you on [Date]. Reply to confirm or reschedule.”
“Hi [Name], here’s a quick reminder from [Clinic Name]. Don’t forget your upcoming check-up on [Date].”

Tip: Keep tone friendly but professional. Avoid slang and abbreviations.

Retail: Sparking Curiosity

Retail texts should grab attention with value, whether that’s an exclusive offer or a preview of something new.

Sample Openers:

“Hi [Name], you left something in your cart. Want to finish your checkout now?”
“You’re the first to know. Our new fall collection just dropped. Want a sneak peek?”
“Flash sale! 24 hours only. Take 20% off your first purchase with code WELCOME20.”
“We thought you’d love this. [Product Name] is back in stock. Should we hold one for you?”
“Welcome to [Store Name]! Reply with your favorite style and we’ll send you a tailored recommendation.”

Tip: Short, snappy, and benefit-driven texts win attention in retail.

Real Estate: Creating Connection

Home buying and renting are emotional decisions. Your text should show availability and a personal touch.

Sample Openers:

“Hi [Name], thanks for your interest in [Property Address]. Would you like to see available times for a tour?”
“This is [Agent Name]. I’d be glad to answer questions about the listing at [Property Address].”
“Just listed. A home in [Neighborhood] with features you asked about. Want me to send photos?”
“Hi [Name], I saw your inquiry about [Type of Property]. Can I share a list of options within your budget?”
“I’ll be near [Property Address] tomorrow. Do you want to schedule a quick walk-through?”

Tip: Keep it human. The goal is to spark conversation, not push a sale immediately.

Education: Encouraging Engagement

Schools, training programs, and courses rely on clear, supportive communication. Texts should focus on guidance and accessibility.

Sample Openers:

“Hi [Name], welcome to [School/Program]! Your orientation starts on [Date]. Need directions?”
“You’ve been accepted into [Course Name]. Ready to confirm your spot?”
“This is [Advisor Name]. I’d love to help you finalize enrollment. Do you have time to chat today?”
“Reminder. Financial aid applications are due this Friday. Do you need help submitting yours?”
“Hi [Name], we’re excited for you to start [Course]. Here’s a quick link to your student portal: [Link].”

Tip: Personalize with program details to build trust and clarity.

Hospitality: Delivering Warmth

Hotels, restaurants, and travel companies thrive on anticipation. SMS openers should make guests feel valued before they even arrive.

Sample Openers:

“Hi [Name], your reservation at [Hotel/Restaurant] is confirmed for [Date]. We can’t wait to welcome you.”
“Ready for your stay? Here’s a quick check-in link so you can skip the line: [Link].”
“We’ve got something special for you, [Name]. A free welcome drink awaits when you arrive at [Venue].”
“Your trip to [Destination] is around the corner. Want us to arrange airport pickup?”
“This is [Restaurant Name]. We’re looking forward to serving you tonight at [Time]. Any special requests?”

Tip: Warm, service-oriented language sets the tone for a positive experience.

Conclusion

Text messaging isn’t just a channel. It’s often the very first impression you make. Whether you’re helping a patient feel cared for, guiding a student through enrollment, or confirming a dinner reservation, the right words set the stage for trust and engagement. Use these 50 industry-specific openers as templates, then adjust tone and details to match your audience. The best texts don’t just get opened, they get answered. What will your next first-touch SMS say?