Bluesky Unleashes Attie to Give You Total Control Over Your Feed

Bluesky is changing how we look at social media by handing the keys to the users. They just launched a new app called Attie that lets anyone build their own custom feeds and digital assistants. This isn’t just another update to a social network. It is a fundamental shift in how we interact with the internet. Instead of letting a hidden algorithm decide what you see, you get to build the experience yourself using simple language.

Jay Graber, the CEO of Bluesky, recently sat down to explain why this matters. She believes the current social media landscape is broken because a few giant companies control the flow of information. Bluesky wants to fix that by creating an open system. Attie is the first big step in that direction. It is a standalone app that lets you talk to it like a friend to set up your preferences. You can tell it to show you only posts from your favorite artists, or to filter out news that makes you stressed. The AI handles the hard work of finding that content across the network.

The tech behind Attie is impressive but easy to use. It uses natural language processing so you don’t need to know how to code to build a complex feed. You can give it instructions like “find every post about woodworking from the last three days” or “summarize what people in my city are saying about the new park.” This makes social media feel like a tool that works for you rather than a slot machine designed to steal your time. Graber says they want to put more power into the hands of the people who actually use the platform.

This move follows a massive surge in popularity for Bluesky. After several big changes at other social networks, millions of people moved to Bluesky to find a more open environment. The company recently raised a $15 million Series A round to keep that momentum going. They are using that cash to build features like Attie and to make sure the network stays decentralized. This means no single person or company can shut it down or change the rules on a whim. It is a community-owned space that is built to last.

One of the coolest parts of Attie is that it is part of a larger ecosystem. Bluesky is built on the AT Protocol, which allows other developers to build their own apps and tools on top of the same data. This creates a world where you can take your followers and your content with you if you decide to use a different app. You aren’t locked into one walled garden. If you like the way Attie works, you can use it. If someone builds a better version tomorrow, you can switch without losing everything you have built.

The goal is to create a “social atmosphere” rather than just a social network. This means a completely open system where anyone can participate and build. Graber is betting that people are tired of being treated like products by big tech firms. By giving users the ability to build their own feeds and control their own data, Bluesky is proving that there is a better way to do social media. It is about transparency, choice, and freedom.