Stream Smarter: Tubi Brings Its Massive Movie Library Directly to ChatGPT
Tubi just made a move that could change how you pick your next movie night. The Fox-owned streaming giant is the first major player in the streaming world to launch its own native app right inside ChatGPT. While big names like Netflix and Amazon have messed around with AI recommendations on their own sites, Tubi is going where the people are. Instead of making you scroll through endless rows of posters, they want you to just talk to the AI to find something worth watching.
To get started, you just head to the ChatGPT app store and install the Tubi app. From there, you can use the “@Tubi” tag in your prompts to search their library of over 300,000 movies and shows. You can talk to it like a friend. If you ask for a “thriller for girls’ night” or “something funny but short,” the AI will give you a list of picks that actually fit the vibe. Each recommendation comes with a link that takes you straight to the video on Tubi. It takes the guesswork out of finding something new.
This isn’t the first time Tubi has tried to use AI. Back in 2023, they launched a mobile feature called Rabbit AI that did something similar. That tool didn’t last long and got pulled a year later. This new pivot to ChatGPT shows a change in strategy. Instead of trying to build their own AI from scratch, Tubi is meeting users on a platform that already has 900 million weekly active users. It is a smart move for a service that already boasts over 100 million monthly fans.
The streaming war is getting more intense every day. With so many choices, people are getting tired of searching for things to watch. Some services are even trying to act more like social media to keep people engaged. Tubi’s move into ChatGPT is part of a bigger trend where apps become “native” to AI. Dozens of other companies like Expedia, Spotify, and Canva have already done this. Even SeatGeek joined the party recently. Tubi is just the first one to bring a massive TV and movie catalog into the mix.
In addition to this tech push, Tubi is also looking for new voices. They recently launched the Creatorverse Incubator to find and support new content creators. They are offering money and promotion to people who can make original shows that will live only on Tubi. It shows they are serious about being more than just a place for old movies. They want to be a destination for fresh ideas and modern tech.
By putting their library inside ChatGPT, Tubi is making a bet on the future of how we find entertainment. We are moving away from clicking buttons and moving toward having conversations. If you are tired of the same old recommendations from an algorithm, having a chat with an AI that knows 300,000 titles might be exactly what you need. It is a bold step that forces other streamers to decide if they want to stay on their own islands or join the AI revolution.