XUNA Logo

PRODUCTS

XUNA Voice

XUNA Voice

AI-powered voice calls.

XUNA iMessage & SMS

XUNA iMessage & SMS

Two-way iMessage and SMS outreach.

XUNA Chat

XUNA Chat

AI web chat.

XUNA WhatsApp

XUNA WhatsApp

AI-powered WhatsApp conversations.

XUNA Ringless VM

XUNA Ringless VM

Drop voicemails without ringing.

XUNA CRM

XUNA CRM

Automated lead tracking.

XUNA Reviews

XUNA Reviews

Automated review requests.

INDUSTRIES

Automotive

Automotive

Solutions for automotive industry.

Hospitality

Hospitality

Solutions for hospitality industry.

Travel

Travel

Solutions for travel industry.

Wellness & Med Spa

Wellness & Med Spa

Solutions for wellness and med spa industry.

Healthcare

Healthcare

Solutions for healthcare industry.

Agencies

Agencies

Solutions for agencies industry.

Insurance

Insurance

Solutions for insurance industry.

eCommerce

eCommerce

Solutions for eCommerce industry.

Every Business

Every Business

Solutions for every business.

INTEGRATIONS
PRICING
WHITE LABEL
PULSE
ENTERPRISE
CONTACT

Status

Loading article...
XUNA
Selected ByNVIDIA Inception ProgramGoogle for StartupsAWS Startups

Headquarters

3701 Midtown DrTampa, FL 33607
(855) 585-9862team@xuna.ai
AICPA SOC 2Sensiba SOC 2 AttestationHIPAA CompliantGDPR Compliant

Products

  • Voice
  • iMessage & SMS
  • WhatsApp
  • Chat
  • Ringless VM
  • CRM

Industries

  • Automotive
  • Hospitality
  • Travel
  • Wellness & Med Spa
  • Healthcare
  • Agencies
  • Insurance
  • eCommerce
  • Every Business

Compare

  • ElevenLabs
  • VAPI
  • Retell AI
  • Synthflow
  • Deepgram
  • Vocode
  • Bland AI
  • Play.AI

Resources

  • Trust Center
  • White Label
  • Pulse
  • Integrations
  • Enterprise
  • Contact
  • Glossary
  • Changelog

© 2026 XUNA AI. All rights reserved.

  • Partner Program $
  • Privacy Policy
  • Terms & Conditions
  • System Status
Liquid Power: Why Tech Giants Are Looking at Urine to Cool Massive Data Centers
Trends & Strategy

Liquid Power: Why Tech Giants Are Looking at Urine to Cool Massive Data Centers

Tech companies face a massive resource crisis as data centers consume millions of gallons of fresh water to keep server racks cool. With local grids and water supplies running dry, canned water brand Liquid Death teamed up with environmental group Earth Justice to spark a wild debate. They launched a campaign asking whether human urine could replace fresh water in server cooling systems.

The viral stunt highlights a growing headache for data center operators. A single large facility consumes millions of gallons of clean drinking water every day to prevent overheating. That heavy consumption drains local reservoirs, angers nearby residents, and triggers lawsuits in water-stressed regions.

Using human waste to cool servers sounds gross, but the core science behind liquid cooling systems makes the idea worth exploring. Modern data centers rely on evaporative cooling towers. Heat from running servers boils liquid into steam, carrying high temperatures away from sensitive processing equipment.

Because these cooling loops rely on evaporation rather than direct human contact, facilities do not need pristine drinking water to run their chillers. Operators already cool servers using treated wastewater, industrial runoff, and greywater from municipal sewage systems.

However, substituting raw human urine for treated water presents severe technical hurdles. Urine contains heavy concentrations of salt, urea, and minerals. Running untreated liquid through industrial plumbing creates mineral buildup, corrosion, and clogged pipes inside expensive heat exchangers.

To make urine usable inside server chillers, facilities would need dedicated processing plants to filter out solids, strip salts, and extract pure liquid. Building on-site treatment plants requires massive capital investments, adding extra operating costs for data center managers.

Logistics present another major roadblock. Collecting millions of gallons of human urine requires dedicated plumbing infrastructure, specialized collection trucks, and local supply networks. Gathering enough liquid to meet the daily cooling demands of an eight-gigawatt computing facility requires huge urban collection systems that currently do not exist.

Despite the logistical challenges, the underlying message hits home for infrastructure operators. Data center developers cannot continue draining clean drinking water from local communities to cool computing hardware.

As local governments pass stricter environmental regulations, tech firms are forced to rethink their cooling strategies. Companies are experimenting with closed-loop liquid cooling, direct-to-chip cold plates, and non-potable recycled water to reduce their environmental footprint.

While human urine will not replace standard cooling systems tomorrow, the viral debate forces tech giants to take resource scarcity seriously. Finding alternative liquid sources and building cleaner cooling systems remains essential as computing demands continue to surge worldwide.

Quick Notes

3 min

Read Time

Trends & Strategy
XUNA
XUNA AI
August 21, 2026
Back to Pulse
Share This Article
XUNA

Effortless Human-Like AI Phone Calls

Build a no-code AI phone system with our AI voice assistants: stop missing calls and start converting more leads.

Get Started With XUNA
Share This Post
Back to Pulse
XUNA PULSE

Related Articles

Rental Test Drives: Tesla Partners With Turo to Accelerate Full Self-Driving Subscriptions
Trends & StrategyXUNA AI

Rental Test Drives: Tesla Partners With Turo to Accelerate Full Self-Driving Subscriptions

Tesla partnered with peer-to-peer car sharing marketplace Turo to promote vehicles equipped with its Full Self-Driving Supervised software package. Under the agreement, Turo will start highlighting specific Tesla listings on its platform that feature active self-driving hardware. To support the effort, Turo is connecting directly to Tesla’s internal software API, allowing the rental service to […]

Read More19 hours ago
Hardware Graveyard: Why AI Gadgets Keep Crashing Into the Tech Industry Wall
Trends & StrategyXUNA AI

Hardware Graveyard: Why AI Gadgets Keep Crashing Into the Tech Industry Wall

The initial rush to build standalone artificial intelligence hardware hit a brutal reality check. Early product launches promised to replace smartphones, reinvent personal computing, and change how people interact with digital tools. Instead, a trail of abandoned devices, failed startups, and broken consumer trust marks the hardware landscape. Examining what went wrong across major hardware […]

Read More1 day ago
Synthetic Cinema Reckoning: Independent Directors Expose Fake Audiences and Cheap Tricks Behind AI Movies
Trends & StrategyXUNA AI

Synthetic Cinema Reckoning: Independent Directors Expose Fake Audiences and Cheap Tricks Behind AI Movies

Film festivals around the world face a bizarre new challenge: synthetic movies submitting entries to independent competitions, complete with fake production teams, fraudulent press coverage, and bot-driven online hype. What started as a fun experiment with generative video tools quickly turned into a headache for festival organizers, judges, and real human filmmakers. Independent directors are […]

Read More1 day ago
Digital Playgrounds: MIT Researchers Watch Autonomous AI Agents Invent Games on Virtual Island
Trends & StrategyXUNA AI

Digital Playgrounds: MIT Researchers Watch Autonomous AI Agents Invent Games on Virtual Island

When researchers leave artificial intelligence agents inside a digital sandbox without clear instructions, the software invents its own games. A new study by MIT researchers highlights how autonomous agents placed in simulated environments display behaviors that closely resemble human play. The experiment placed 13 AI agents, each named Eko and powered by Claude Opus 4.7, […]

Read More4 days ago
Open Door Commerce: Walmart Welcomes AI Buyers While Amazon Slams the Gate
Trends & StrategyXUNA AI

Open Door Commerce: Walmart Welcomes AI Buyers While Amazon Slams the Gate

Walmart launched its new Agent Gateway platform to connect third-party AI assistants directly into its inventory and checkout systems, taking the opposite path from e-commerce rival Amazon. While Amazon recently blocked automated software agents from completing online transactions on behalf of human shoppers, Walmart is actively building open infrastructure to accommodate autonomous buyers. Speaking at […]

Read More5 days ago
Testing standard reality check: Hugging Face Chief warns embedded evaluators face serious hurdles
Trends & StrategyXUNA AI

Testing standard reality check: Hugging Face Chief warns embedded evaluators face serious hurdles

Artificial intelligence development labs stake their corporate reputations on benchmark scores, using automated testing suites to claim one model beats another. However, current evaluation methods remain deeply complex and unstandardized across the industry. Speaking on stage at TechCrunch Disrupt, Hugging Face chief policy officer Irene Solaiman warned that model testing requires far more consistency, open […]

Read More1 week ago
Power to the People: Mayor Zohran Mamdani Rallies New Yorkers Against Unchecked AI Control
Trends & StrategyXUNA AI

Power to the People: Mayor Zohran Mamdani Rallies New Yorkers Against Unchecked AI Control

New York City Mayor Zohran Mamdani and activist Ilana Glazer joined forces at Webster Hall in Manhattan during “The People’s AI Assembly” to call out federal inaction on artificial intelligence regulation. Speaking before a crowded audience, Mamdani urged everyday citizens to push back against corporate tech expansion instead of feeling helpless. He warned that tech […]

Read More1 week ago
Shift in Silicon Valley: Anthropic Cuts Junior Technical Hires as Meeting Times Surge
Trends & StrategyXUNA AI

Shift in Silicon Valley: Anthropic Cuts Junior Technical Hires as Meeting Times Surge

Artificial intelligence pioneer Anthropic released an internal workforce report detailing major changes in how its company hires, organizes teams, and manages daily operations. The findings offer a rare look at how heavy artificial intelligence adoption reshapes corporate structures from the inside out. As one of the leading labs building generative software, Anthropic argues its internal […]

Read More1 week ago